- Expansion strategies
- (range of products/services is extended, new markets are
developed where realistically possible)
- Crowding-out strategy
- (company's capacities are secured and extended, through
aggressive marketing if necessary)
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- Consolidation strategy
- (Company secures its continued presence in existing
stable markets, costs are reduced, liquidity assured)
- Pruning strategy
- (all areas of business are scrutinized and obsolete
products or shrinking markets are defined and disposed of)
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